The Next Decision Podcast
Welcome to The Next Decision Podcast, where industry leaders delve into pivotal choices shaping high-growth B2B companies. Hosted by Decision Counsel’s executive team—including CEO Sal Fuentes, President Ben Felix, and General Manager Jarie Bolander—each episode offers candid conversations with top product, marketing, and strategy experts. Discover the strategies behind successful go-to-market initiatives, organizational alignment, and market positioning. Subscribe for a masterclass in navigating the complex decisions that drive business success.
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Episodes
Monday Apr 14, 2025
Monday Apr 14, 2025
In this episode of The Next Decision, Rob Le Piane, Chief Product Officer at Altrata, joins host Jarie Bolander to uncover the critical role of product marketing—and why most B2B teams overlook it.
We explore:
How misalignment between product, marketing, and sales slows momentum
Why product marketing should be a strategic linchpin, not a support role
What “message-market fit” means—and how to get it right
Practical ways to build shared OKRs and cross-functional GTM alignment