Unlocking Growth – The Missing Product-Marketing Lever (with Rob Le Piane)

In this episode of The Next Decision, Rob Le Piane, Chief Product Officer at Altrata, joins host Jarie Bolander to uncover the critical role of product marketing—and why most B2B teams overlook it.

We explore:

• How misalignment between product, marketing, and sales slows momentum

• Why product marketing should be a strategic linchpin, not a support role

• What “message-market fit” means—and how to get it right

• Practical ways to build shared OKRs and cross-functional GTM alignment